Major League Fishing hosts 6 made-for-television fishing tournaments each year, with each event split into 6 separate TV programs providing brand exposure in over 3.3 million households. The competitors are the top anglers in the country including Kevin VanDam, Mike Iaconelli, Shaw Grigsby, and Edwin Evers, just to name a few. Sqwincher is the official and exclusive electrolyte sports drink of Major League Fishing. Sqwincher is proudly displayed on all competitor uniforms, hats, boats, as well as media exposure via TV spots, billboards, and press conference backdrops.